Retail News Breaks
Rite Aid allergy initiative includes screenings
April 2nd, 2013
CAMP HILL, Pa. – Rite Aid Corp. is helping customers get a handle on their allergy symptoms this spring via free health screenings and some expert advice.
The drug chain said Tuesday that it's offering free allergy pamphlets in stores nationwide, clinical allergy screenings at some locations and counsel on allergy symptoms from Rite Aid pharmacists.
The "Happy Home Guide" pamphlet explains the body's basic allergic reaction process and provides tips on identifying and minimizing allergens in the home. Customers can also visit riteaid.com/allergy for more allergy resources, including information on over-the-counter allergy products, free e-mail alerts on local pollen conditions and details on Rite Aid Allergy Rewards, which allow members of the retailer's wellness+ loyalty program to earn a $20 Rite Aid certificate for every $75 spent on Zyrtec and Benadryl products.
And encourage customers to get personalized allergy profiles, Rite Aid stores in select markets will offer free Fluorescent Allergosorbent Test (FAST) screenings on April 6. Administered by nurses, the screenings will test for sensitivity to many common allergens such as ragweed, grass, mold, wheat, mount cedar, dustmite, egg, milk and cats.
Screenings will be held at Rite Aid stores in Atlanta; Baltimore; Buffalo, N.Y.; Harrisburg, Pa.; Nashville, Tenn.; and Pittsburgh.
Additional allergy assistance will also be available at community health events scheduled to be held the week of April 14 at Rite Aid's nearly 800 wellness format stores. Rite Aid pharmacists will address topics including allergies, osteoporosis, men's health and infertility. Most events will be scheduled from noon to 4 p.m. on April 17 or April 20.
"The best way to keep allergies from spoiling the spring is to begin treating seasonal symptoms about two weeks prior to their onset," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. "That's why now is the perfect time to let customers know about Rite Aid's full array of allergy support, including personalized pharmacist counseling, allergy management tips in stores and online, plus free clinical screenings to detect personal allergy triggers."
Rite Aid noted that the extra allergy help may come in handy this season. According to the American College of Allergy, Asthma and Immunology, this spring could be one of the worst allergy seasons on record because of mild winter temperatures, high precipitation rates and a carbon dioxide-driven spike in pollen production, Rite Aid reported.
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