Retail News Breaks
Rite Aid serves up sun protection assistance
June 12th, 2013
CAMP HILL, Pa. – Rite Aid Corp. is offering a range of skin care resources to help customers better protect themselves from the sun.
The drug chain said Wednesday that through July, in tandem with The Skin Cancer Foundation, it will provide customers access to free in-store and online resources, including full-color "Skin Care" tip books, a cross-country tour offering free full-body skin cancer screenings, and Rite Aid pharmacists, who are availble to answer questions on sun care.
Available at all Rite Aid pharmacy counters is a take-home "Skin Care" book created in conjunction with The Skin Cancer Foundation. The guide covers skin care basics such as how often and how much sunscreen to use, specific regimens for morning and night, and how to get enough vitamin D without sun exposure. The book also helps customers identify sun protection products bearing the foundation's Seal of Recommendation.
Through August, Rite Aid is providing free, full-body skin cancer screenings across the country as the presenting sponsor of The Skin Cancer Foundation's annual Road to Healthy Skin Tour. The tour enlists local dermatologists to provide skin cancer screenings in a 38-foot custom RV that stops at Rite Aid stores in New Jersey, New York, Pennsylvania, Ohio, Kentucky, Tennessee, North Carolina, Georgia, Alabama, Tennessee, Colorado and California.
In addition, Rite Aid noted that it posts health information year-round on its website, including a dedicated skin care section at riteaid.com/skincare. Visitors can learn more about the Road to Healthy Skin Tour and access such resources as instructions and a body mapping chart for performing skin self-exams in between annual dermatologist visits and a link to Rite Aid's online Drug Information Database to search for side effects like sun sensitivity.
"Skin cancer affects one in five Americans in their lifetime. But skin cancers caught early are almost always curable. That's why Rite Aid is proud to partner with The Skin Cancer Foundation to spread the message on the importance of prevention," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. "Rite Aid pharmacists are always available to counsel on basic sun protection tips, explain how medications can affect the skin, and even help customers choose the sunscreen that best suits their needs."
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