Supplier News Breaks
Biotène enlists pharmacy association exec as spokesperson
June 24th, 2013
PITTSBURGH – Pamala Smith Marquess, president of the Georgia Pharmacy Association, has been named national spokeswoman for the Biotène line of remedies for dry mouth, a common side effect of medication.
Pamala Smith Marquess
The GlaxoSmithKline brand said Monday that Marquess will help raise awareness among peers and with consumers of the importance of diagnosing and relieving dry mouth symptoms through Biotène's "Ask, Share and Recommend" campaign.
According to Biotène, the campaign encourages pharmacists to "Ask" (screening questions to help diagnose dry mouth), "Share" (dry mouth can impact oral health) and "Recommend" (proactively relieve dry mouth symptoms to help avoid serious oral issues). Pharmacists can visit and send patients to take the dry mouth quiz at Biotene.com.
"I am excited about my vision for the Georgia Pharmacy Association and to serve as the national spokesperson for Biotène," commented Marquess, a pharmacist and owner of seven independent pharmacies in Georgia. "Many patients come into my pharmacies very frustrated by their dry mouth symptoms, sometimes not even aware they are suffering from a documented condition. They often resort to tactics such as sipping water, chewing gum or sucking on candy to help alleviate their discomfort. While these may help temporarily, you need to talk to your pharmacist on how to effectively relieve your dry mouth symptoms. Whether they are mild, moderate, or a severe dry mouth sufferer, it's important to relieve dry mouth symptoms to help patients feel normal again and get on with their daily lives."
Also called xerostomia, dry mouth a persistent feeling of not having enough saliva in your mouth. It affects approximately one in four adults, particularly women, older people and those using commonly prescribed medications that list dry mouth as a side effect, according to Biotène.
According to a survey of over 1,000 U.S. adults conducted in May by Wakefield Research for Biotène, medication is the most prevalent cause of dry mouth, with 50% of Americans on at least one prescription medication. Of the 31 million Americans who suffer from dry mouth, 11 million are because of medications, and patients have a 35% increased risk for dry mouth when they are on three or more medications. These can include everyday medicines such as over-the-counter cold remedies and antihistamines, anti-depressants and medications for diabetes, cholesterol, high blood pressure and heart disease. Other causes of dry mouth may include cancer and radiation treatment, diabetes and autoimmune disorders.
"We are excited to have Dr. Marquess as our spokesperson for Biotène," stated Sharon Joseph, senior brand manager for Biotène. "Dentists and doctors are important advocates, too, but pharmacists are on the front lines at the time of medication delivery.
"Every day, pharmacists are providing information and treatment options to patients who are among those being prescribed one or more of the common medications listing dry mouth as a side effect," Joseph explained. "Dr. Marquess will be a tremendous asset in spreading the word among her peers. She will also help us reach those who experience dry mouth and don't realize they can easily relieve their symptoms. With Biotène, patients can gently soothe and moisturize their mouth, to help protect it from serious oral problems while helping to ensure essential oral health.”
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