Supplier News Breaks
Carmex to debut Moisture Plus limited-edition lip balms
July 30th, 2013
MILWAUKEE – Carmex has launched limited-edition designs of Carmex Moisture Plus lip balm.
Carma Laboratories Inc. said Tuesday that Carmex Moisture Plus limited edition is a slim-stick lip balm line that presents a "fashion-forward exterior" while providing the moisturizing formula that the brand is known for.
The collection features novel designs and named personalities to match, including Chic in houndstooth, Fab in a groovy retro look, Adventurous in a leopard print and Whimsical in an art deco design.
Formulated with the ultra-hydrating Moisture Plus technology, the lip balm sports a sleek slant tip for easy application and features aloe, vitamin E and Broad Spectrum SPF 15 sunscreen. The suggested retail price is $2.99.
"Lip care is an important component of a daily beauty regimen, and consumers need a product they can rely on that protects and serves as an important foundation," stated Paul Woelbing, president of Carma Laboratories, the maker of Carmex products. "The goal of the new Carmex Moisture Plus line is to offer our consumers a hard-working lip balm line that represents and reflects their unique style."
New designs will be introduced to reflect fashion trends and give consumers a unique way to show their personal style. The first styles in the new line will begin to hit store shelves in late summer at CVS, Dollar General, Walgreens, Walmart and other stores nationwide.
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