Supplier News Breaks
DJ duo NERVO becomes new CoverGirls
November 7th, 2012
HUNT VALLEY, Md. – Electronic dance music DJ duo NERVO has been signed up as the newest CoverGirls.
The Procter & Gamble makeup brand said the music stars, who are sisters, bring a "beauty with an edge" flair and make their public debut as CoverGirls on Wednesday "spinning in style" at a CoverGirl-sponsored event in New York City, where they will showcase nail art designs created using the brand's Outlast Stay Brilliant Nail Gloss collection.
"The NERVO sisters are paving the way for women in a male-dominated industry. Their determination is inspiring to all young women working to break barriers and create their own path. With their immense talent and never-give-up mentality, they are the perfect spokesmodels to encourage fans worldwide to dance to their own beat," commented Esi Eggleston Bracey, vice president and general manager at CoverGirl Cosmetics. "We are always looking for fun and fierce young women who can empower the next generation of CoverGirls, and NERVO does just that while bringing the heart and energy of EDM music to CoverGirl."
NERVO will also serve as brand correspondents and appear in promotional and digital CoverGirl campaigns, sharing with the CoverGirl community content inspired by their personal styles as well as the different looks they see at shows and on the road, P&G said. Shared content will also include a range of do-it-yourself tips detailing how NERVO incorporates CoverGirl products into their looks, from Outlast Stay Brilliant Nail Gloss to Clump Crusher by LashBlast Mascara and Outlast All-Day Lip Color.
"We're both so excited to join CoverGirl and be part of an iconic brand that shares our beliefs," Liv Nervo said in a statement. "It's been really important for us to stay true to ourselves, our style, and our musical choices throughout the years. We believe individuality is a trend that will always be in style and that every woman should rock what makes them unique inside and out."
Commented Mim Nervo, "CoverGirl is the right fit for us. We believe beauty is a form of expression, just like music, and when done right it makes us feel bold, beautiful and free."
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