Supplier News Breaks
Empowered Products boosts distribution at CVS
April 24th, 2013
LAS VEGAS – Empowered Products Inc.'s GunOil and PINK sexual wellness brands are slated to be carried at "substantially" more CVS/pharmacy stores.
The company said Wednesday that its most-popular items — GunOil Silicone and GunOil H20 for men and PINK Silicone and PINK Water for women — will now be offered more than 5,000 CVS drug stores nationwide.
"This substantial expansion of our shelf space with national retail powerhouse CVS Caremark is an important indicator of the growing demand in the mainstream consumer market segment for high-quality personal lubricants," commented Scott Fraser, president and chief executive officer of Empowered Products.
"Ten years ago, personal lubricants were primarily available in adult product venues. The growth and demand for our GunOil and PINK lines within the national retail chain sector began about 15 months ago, and today our products are available at CVS, Walmart, Walgreens and online at Target.com," Fraser stated.
Empowered Products reported last fall that since shipping its first Walgreens order in February 2012, it has stepped up efforts to increased shelf space in the 20,000-plus stores of top three U.S. drug chains.
The company's lineup of 17 products includes a range of personal lubricants and sexual performance enhancers under the GunOil brand for men and the PINK banner for women.
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