Supplier News Breaks
Empowered Products expands distribution to Rite Aid
June 11th, 2013
LAS VEGAS – PINK sexual wellness products from Empowered Products Inc. are slated to be carried in thousands of Rite Aid drug stores.
Empowered Products said Tuesday that Rite Aid has placed initial orders for PINK Silicone feminine lubricant for 4,548 stores and PINK Water feminine lubricant for 3,705 stores.
The products are expected to hit Rite Aid store shelves starting in July.
Empowered Products noted that the distribution to Rite Aid adds another relationship with a major U.S. retail chain and augments its shelf presence. Mass retail and drug chains carrying the company's products, which also include the GunOil male sexual enhancement brand, include CVS/pharmacy (5,000 stores), Walmart (600 stores), Walgreens (250 stores), Kroger (1,400 stores) and Target (online).
"I am proud of our small, independent company and our proprietary wellness formulas, which are now beginning to flourish among those of the major conglomerates such as Procter & Gamble and Johnson & Johnson," commented Scott Fraser, president and chief executive officer of Empowered Products. "We are an active example of a consumer products company to successfully grow beyond its initial niche market into the mainstream consumer retail space."
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