Supplier News Breaks
Hello oral care line boosts retail presence
September 24th, 2013
MONTCLAIR, N.J. – Hello Products LLC is expanding retail distribution of its "seriously friendly" oral care line to more food and drug chains.
The company said Tuesday that hello products are slated to hit shelves at Kroger (including its Ralphs and Fred Meyer stores), Hy-Vee, Ahold USA's Stop & Shop and Giant supermarkets, and other stores, with more retailer distribution to follow.
Hello made its retail debut earlier this year at Walgreens and Duane Reade drug stores and at select Target stores, as well as online at drugstore.com. By the end of this month, the brand's retail distribution will grow from 7,800 stores to more than 18,000 stores nationwide, according to Hello Products.
"Hello is excited to count as friends some of the biggest, best and most progressive retailers in the country," stated Craig Dubitsky, founder and chief executive officer of Hello Products. "When we first launched hello, we set out to present the friendlier side of oral care. This brand, its products and its friendly mission are really starting to resonate with people who are looking for ways to elevate their daily hygiene routines. We are beyond excited to work with these incredible retailers to help reinvent the category and make consumers insanely happy in the process."
Hello oral care products sport a minimalist look created by BMW Group DesignworksUSA and include toothpaste, mouthwash and breath sprays — all with no harsh chemicals, artificial colors, alcohol or sweeteners — as well as toothbrushes.
All hello products come in four flavors: Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint. The distribution of products will vary by store, the company said.
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