Supplier News Breaks
Inergetics spotlights new diet brands at ECRM
January 14th, 2013
PARAMUS, N.J. – Inergetics Inc. aims to showcase its recently acquired Bikini Ready and SlimTrim weight management brands to retailers this week at the ECRM show in San Antonio.
The nutritional supplement company said it plans a comprehensive launch of both brands to mass market retailers during the first quarter of the new year.
Inergetics announced its acquisition of the Bikini Ready and SlimTrim diet brands from Whole Products Group last week.
"The energy, innovation and superior marketing efforts behind new Bikini Ready and SlimTrim are sure to be a hit at the show," Inergetics chief executive officer Michael James stated. "We're excited about the prospects these new franchises bring to Inergetics and look forward to building the kind of sell-through business retailers will relish as part of their set."
The Bikini Ready line includes the Bikini Ready Yummy Shake, Bikini Ready Fashion Multi, Bikini Ready Cleanse Cleanse and Bikini Ready Weight Loss Catalyst. SlimTrim and SlimTrim Caffeine Free round out Inergetics' roster of diet supplements to help consumers looking to lose weight.
"The lineup of our new Bikini Ready weight-loss lifestyle products is a full spectrum of diet aids designed to help consumers lose and maintain weight," commented Mark Mitchell, senior vice president of sales at Inergetics.
Inergetics said it's also introducing its newly reformulated Surgex Sports Nutrition brand with four new SKUs: SurgexPump, SurgexMeal, SurgexFix and SurgexThermo.
"We are confident these items will be a wildly successful part of the diet and sports nutrition section in retailers' stores," stated Jim Kras, Inergetics' chief marketing officer.
The company added that it's supporting the product franchises with integrated marketing campaigns that include print, broadcast and digital/social media, all designed to build brand awareness and generate product turns. The effort is supplemented with an aggressive promotional calendar to spur sales at point of purchase.
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