The M&M's chocolate candy brand is set to kick off a new integrated marketing campaign highlighted by a television spot for the Super Bowl.


M&M's, Mars Chocolate North America, Better With M, Super Bowl XLVII, Super Bowl TV ad, TV commercial, television spot, Roy Benin, marketing campaign, digital ads, social media, FaceBook, America Better With M, Habitat for Humanity, M-Prove America
































































































































































































































INSIDE THIS ISSUE
News
Opinion
Other Services
Reprints / E-Prints
Submit News
White Papers

Supplier News Breaks

M&M's latest campaign to include Super Bowl TV ad

January 14th, 2013

HACKETTSTOWN, N.J. – The M&M's chocolate candy brand is set to kick off a new integrated marketing campaign highlighted by a television spot for the Super Bowl.

Mars Chocolate North America said Monday that the new campaign, called "Better With M" will feature a new 30-second TV commercial that will air during the first quarter of Super Bowl XLVII in New Orleans on Feb. 3.

Besides the Super Bowl ad, key elements of the year-long Better With M campaign include multiple English and Spanish TV, print and digital ads; in-store displays, consumer promotions; and multiple social media efforts focused on Facebook and the hashtag #betterwithmms.

"Better With M showcases how M&M's irresistible chocolate makes moments more fun and delicious," stated Roy Benin, chief consumer officer for Mars Chocolate North America. "The Better With M story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better — be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating."

The first TV spot from the new campaign, starring Ms. Brown, is due to start airing Monday.

A cornerstone of the campaign, Mars noted, is a new cause-related marketing effort designed to make "America Better With M" by funding the construction of Habitat for Humanity homes across the nation. As part of the effort, M&M's is encouraging and incentivizing fans to help "M-Prove America" by volunteering at Habitat job sites nationwide.

"Better With M represents one of the largest marketing efforts in M&M'S history," added Benin. "We're confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter's holiday season."

More Supplier News Breaks >>
Advertisement