Supplier News Breaks
New Clearblue test estimates weeks of pregnancy
May 8th, 2013
CINCINNATI – Procter & Gamble Co. has unveiled the Clearblue Advanced Pregnancy Test with Weeks Estimator, which the company said tells a woman if she is pregnant and estimates the number of weeks since ovulation.
The P&G home pregnancy and fertility testing brand said this week that the Clearblue Advanced Pregnancy Test with Weeks Estimator uses new technology that takes two measurements instead of one.
All home pregnancy tests are designed to detect the hormone hCG in urine to determine pregnancy, but the Clearblue Advanced Pregnancy Test with Weeks Estimator also measures the concentration of hCG, which helps estimate when fertilization occurred, the company explained. If the test is positive, 'Pregnant' will be clearly indicated in words on the display, along with an estimate of how many weeks have occurred since ovulation: 1-2 weeks, 2-3 weeks or 3+ weeks.
P&G said the test is more than 99% accurate in detecting pregnancy from the day of the expected period, and it's about 93% accurate in estimating how many weeks based on time since ovulation, or when egg is released to be fertilized by sperm. Users are advised to have all results confirmed by a doctor.
Most physicians currently estimate weeks of pregnancy using a formula based on a woman's last menstrual period. However, one in six women do not have a last menstrual period recorded, and about 70% are uncertain of their last menstrual period, P&G reported.
"Confirming pregnancy is a life-changing moment in any woman's life, and it sparks so many immediate questions like, 'When did I get pregnant?' That's why we are thrilled to be able to bring the new Clearblue Advanced Pregnancy Test with Weeks Estimator to women in the United States," stated Kirsten Suarez, Clearblue brand manager.
"This test was created based on years of qualitative and quantitative consumer research and a clear understanding that a woman wants as much information as possible as soon as she receives a positive result," Suarez explained. "The Clearblue Advanced Pregnancy Test with Weeks Estimator gives her more information right at the beginning of this new phase in her pregnancy journey than she’s ever had before.”
The Clearblue Advanced Pregnancy Test with Weeks Estimator will be available in stores and online in September. The product will be the second added to the Clearblue portfolio this year, following the Clearblue Advanced Digital Ovulation Test, which P&G calls the first and only test that typically identifies four fertile days.
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