Supplier News Breaks
Orville Redenbacher adds Pop Crunch popcorn snack
April 24th, 2013
OMAHA, Neb. – Orville Redenbacher's Gourmet Popcorn has extended its lineup with Pop Crunch, a ready-to-eat popcorn snack.
The ConAgra Foods brand said Tuesday that Pop Crunch is made with whole gains and is air-popped for half the fat of leading-brand regular potato chips. The snack also provides an option for those seeking a gluten-free treat.
Pop Crunch comes in four sweet and savory flavors: brown sugar cinnamon, cheddar and caramel mix, white and sharp cheddar, and parmesan herb mix.
The Pop Crunch popcorn snacks retail for $1.29 for a 2.1-ounce bag and $2.99 for a 5-ounce bag and are available now at food and mass retailers nationwide.
"We know consumers looking for a better-for-you snack don't want to sacrifice delicious taste," stated Daniel Marple, vice president and general manager for Orville Redenbacher's popcorn. "Pop Crunch delivers a satisfying grab-and-go snack that is full of flavor but lower in fat and continues Orville Redenbacher's history of offering premium popcorn."
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