Supplier News Breaks
Pampers adds bigger sizes for Swaddlers
January 23rd, 2013
MINNEAPOLIS – Pampers is enabling toddlers to stay in their Swaddlers diapers longer.
The Procter & Gamble diaper brand said Wednesday that it's launching Pampers Swaddlers, previously available only through size 3 (16 to 28 lbs.), in sizes 4 and 5 at Target stores nationwide.
Swaddlers are a popular first diaper for babies because of their quilted blanket-like softness along with stretchy sides and overlapping fasteners for a flexible fit, according to the company. The newborn size and sizes 1 and 2 also feature a color-changing wetness indicator.
"Pampers Swaddlers have been the No. 1 choice of hospitals for years, and we are excited to launch these additional sizes," stated Greg Barntsen, P&G marketing manager. "We listened to parents who said they wanted to keep their toddlers in Swaddlers, and we're pleased to offer them that option now."
With the launch of the new sizes, Target customers can get a free $20 Target gift card with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry Economy Packs between Jan. 27 and Feb. 2, P&G said.
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