Supplier News Breaks
Stayhealthy health screening kiosks get new digital media provider
May 6th, 2013
SAN FRANCISCO – Digital media service provider IZ-ON Media has become the advertising sales, content and programming representative for Stayhealthy Inc.'s HealthCENTER Kiosk Network, currently located in about 2,000 Kroger in-store pharmacies nationwide.
IZ-ON Media said Monday that the multiyear agreement creates "an advertising convergence" between health and wellness and grocery and extends the company's advertising footprint and portfolio of networks, which includes mass retail, club, convenience and quick-service restaurants in leading markets. The agreement also covers all future expansion of the Stayhealthy HealthCENTER Kiosk Network to be followed with other major retail chains.
The Stayhealthy HealthCENTER Kiosks are located in the waiting areas of in-store pharmacies at grocery and retail venues. The self-service kiosks offer convenient, user-friendly, clinical-grade health screenings.
For instance, consumers can measure key health indicators such as blood pressure, heart rate, total body weight, total body composition (lean mass, body fat and hydration index), vision (color blindness) and body mass index (BMI as well as have the ability to upload personal blood glucose meter readings and actively monitor data to track their personal results over time to assist in improving health.
Users can also register at the kiosk and get access to their own online health record account, called the Stayhealthy Dashboard, to automatically track and monitor their results 24/7 from home, the office or any location with Internat access.
"We are proud to partner with Stayhealthy and offer brands new opportunities to integrate their marketing messages into cutting-edge technology that provides consumers a valuable, free and easy way to monitor and improve their health," stated Ahmad Ouri, IZ-ON Media chief executive officer. "Expanding into health and wellness — a critical concern for Americans — is a key pillar in our growth strategy which enables us to engage with a whole new set of marketers."
IZ-ON Media noted that through its partnership with Stayhealthy, marketers will have the opportunity to "bring their products to life" in the pharmacy section, where consumers are in the mindset to make purchase decisions. The health kiosks' large display screens attract and entice shoppers, while the touchscreens provide one-on-one "dwell time" as engaged consumers participate in the interactive health screening process, IZ-ON Media explained.
The one-to-one interaction gives advertisers a vehicle to build relationships with highly targeted, health-conscious consumers while they actively participate in health monitoring activities, IZ-ON Media added.
"We are excited to team with IZ-ON Media, whose expertise in consultative advertising sales, award-winning content production and large-scale in-store operations lays a solid foundation of success for the Stayhealthy HealthCENTER Kiosk Network," commented John Collins, CEO of Stayhealthy Inc. "IZ-ON Media is integral to future rollouts across additional retail venues and other business sectors."
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