CVS/pharmacy has launched an iPad app featuring a digital pharmacy experience and 3-D virtual store.

CVS/pharmacy, CVS iPad app, digital pharmacy, virtual store, Brian Tilzer,, ExtraCare, pharmacy services

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CVS iPad app gives shoppers access to virtual store

April 8th, 2013

WOONSOCKET, R.I. – CVS/pharmacy has launched an iPad app featuring a digital pharmacy experience and 3-D virtual store.

Using the app, customers can quickly access services from the pharmacy, ExtraCare rewards program, photo center and MinuteClinic, as well as browse departments.

Designed to present a fun and interactive pathway to shop CVS and fill prescriptions, the app provides a personalized retail experience to help consumers manage their health care and drug store needs. It was developed using technologies that bring to life a customized drug store that consumers can access with their fingertips.

“As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health,” said chief digital officer Brian Tilzer. “The new CVS iPad app provides the millions of customers who visit on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their home or on the go.

“Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3-D realism.”

Available for free on iTunes, the app incorporates an interactive, user-friendly virtual CVS interface that relies on gesture-based movements that are native to touchscreen tablet environments. Tapping on popular areas of the store from the home screen will launch mini apps (different parts of the store).

With the swipe of a finger, customers can scroll through their prescriptions in seconds and take such actions as scheduling refills and viewing scripts that are available for pickup.

Caregivers can manage prescriptions for themselves and their families, using such native tablet functionality as drag-and-drop, sort by patient name and refill status. Patients can also view prescription details instantly with zoom-in detail screens and scan-in refills using the iPad camera (supported on iPad 3 and above).

Shoppers can sign in to manage their ExtraCare savings and rewards by clicking the ExtraCare Coupon Center. The ExtraCare mini app allows visitors to check their balances or sign up for additional ExtraCare programs such as Beauty Club, ExtraCare Advantage for Diabetes and ExtraCare Pharmacy & Health Rewards.

Much like they would experience in-store, customers are encouraged to make the ExtraCare Coupon Center their first stop to receive new coupons and personalized offers. They can view what offers are available with easily rotating display and animations, and then choose to send them directly to their ExtraCare card or print them.

Customers looking for deals or who prefer to plan ahead can view the weekly circular for their preferred location by using the GPS locator or entering their ZIP code. Additionally, customers can search the ad by category or brand, or search for a specific product and build shareable shopping lists.

Users can shop and search the full product catalog, sorted by category. Savvy shoppers can also access weekly deals to take advantage of new offers every day on popular household essentials, beauty products, health needs and gifts.

App users can upload photos from their tablet camera roll to be printed for same-day pickup at a store. Customers can also see various other photo products available in-store.
Users can locate the nearest MinuteClinic or access a variety of informational resources on the types of services and minor illness exams offered, as well as check the various kinds of insurance accepted.

In the coming months CVS will introduce support for additional tablet platforms and continue to enhance the app, offering new features that deepen the virtual shopping experience and provide informative and innovative ways for customers to interact with pharmacy services.