Inside This Issue - News
Shoppers Drug Mart to mark golden anniversary
August 27th, 2012
TORONTO – As part of its 50th anniversary celebration in September, Shoppers Drug Mart (SDM) is launching a number of special activities and promotions.
Canada’s largest drug store chain has established an online portal so customers can share their memories of it.
Through September 23, SDM customers can access the interactive “50 Fabulous Years” digital hub from the SDM website (shoppersdrugmart.ca). The site will feature real-time sharing of individual “moments” integrated with SDM milestones, spanning the 1960s through the 2000s.
“With this new digital initiative, Canadians can join the celebration and share experiences that have helped make Shoppers Drug Mart a leading destination for their health, beauty and convenience needs,” says senior vice president of marketing Sandra Sanderson. “We look forward to hearing about the many ways Shoppers Drug Mart has helped Canadians over the past 50 years.”
Next month SDM will kick off a number of other celebratory activities. September 8 and September 9 will be National Makeover Weekend, and Canadians can book an appointment to receive a complimentary makeover and receive a celebratory “red” or “gold” anniversary look at participating stores.
Also beginning September 8, SDM will unveil a limited edition collection of its private label cosmetics brand, Quo, featuring an anniversary-themed beauty palette and a commemorative 10-brush set. Ten days later it will add six Quo by Orly Glitter FX nail polish shades.