Inside This Issue - News
CVS starts customizing circulars for shoppers
October 28th, 2013
WOONSOCKET, R.I. – CVS/pharmacy has brought the weekly ad circular into the digital age.
In leveraging the data yielded by its ExtraCare loyalty card program, the company is now delivering a personalized version, dubbed “myWeekly Ad,” geared to individual shoppers.
Customers who sign up for myWeekly Ad will no longer need to browse the paper circular, since their electronic version will present their favorite items that are on sale that week, as well as items they have bought frequently or deals in categories likely to be of interest to the individual. In addition, personalized ExtraCare savings and rewards are all found in one place, making it easier for shoppers to see available offers before they shop.
CVS/pharmacy is promoting myWeekly Ad in a light way, using both traditional marketing and advertising as well as social media. Three celebrities, Joan Rivers, Nick Cannon and George Hamilton, are featured in the “What’s Your Deal?” campaign.
“Our ‘What’s Your Deal?’ campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we’ve created a personalized circular that is as unique as each of our customers,” says Rob Price, chief marketing officer of CVS/pharmacy. “CVS/pharmacy’s myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals.”
Customers need to have a CVS.com account or be members of the ExtraCare program to participate in myWeekly Ad. They can sign up at www.cvs.com/myweeklyad using either an ExtraCare card number or their CVS.com account information. New customers can register online for an ExtraCare card and/or a CVS.com account.
Once they have enrolled, customers can take advantage of a host of features. MyWeekly Ad presents all of the deals featured in the paper version of the circular, but those products on sale that the individual most frequently purchases are highlighted up front. In addition, the myWeekly Ad platform suggests deals in the circular that individuals might be interested in based on the categories and products they have purchased in the past.
Customers can also create their own digital shopping list, enumerating the sales they would be interested in each week. The list automatically informs the customer of the aisle of their local store where each item on the list can be found. Customers can also access a secure purchase history for reference.
Moreover, ExtraCare cardholders can scan the personalized savings and rewards available and either print them out or send them to their card.