Walgreen Co. has launched its own biannual glossy magazine.


Walgreens, magazine, "Happy And Healthy, Your Guide To Living Well With Walgreens", Joe Magnacca, Happy and Healthy magazine, Duane Reade, Taylor Swift, Graham Atkinson




























































































































































































































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Walgreens connects with customers via new magazine

November 19th, 2012

DEERFIELD, Ill. – Walgreen Co. has launched its own biannual glossy magazine.

The first issue of "Happy And Healthy, Your Guide To Living Well With Walgreens" debuted on November 4. The glossy, 28-page magazine is available in English and Spanish, with a separate version for Duane Reade customers.

Besides being available in the company’s stores, the magazines will be distributed as Sunday newspaper inserts and can also be viewed online. The magazine’s total circulation is expected to be about 65 million.

The holiday-themed premiere edition includes articles on entertaining and gift ideas, and a cover story about Taylor Swift’s idea of the perfect Christmas.

The magazine includes healthy living tips, special offers and Balance Rewards loyalty program promotions, and also provides a way for Walgreens to call attention to its private label lines. Each issue is divided into three sections: Health and Wellness, Food and Beverage, and Beauty.

“We are thrilled to bring Happy and Healthy magazine to our customers, and we look forward to providing them with relevant information and articles to help them get, stay and live well,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “Walgreens is constantly innovating and Happy and Healthy is a great way to keep our customers informed of our latest private brand offerings.”

In another move, Walgreens recently held its first Senior Discount Day. On Friday, November 2, all customers who were 55 or older were eligible for a 15% discount on eligible brand name products, and a 20% discount on eligible products from the retailer’s Walgreens, W Brand and Nice! private label lines. Seniors simply had to ask for the discount and show a valid ID to get the savings.

“We are pleased to provide this savings opportunity for some of our most loyal customers,” said Walgreens chief marketing and customer experience officer Graham Atkinson. “The discount is a valuable way to help seniors get, stay and live well with Walgreens.”

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