Retail News Breaks Archives
CVS exec talks up benefits of technology
April 6th, 2009
CHICAGO – The combination of technology and face-to-face interaction can boost medication compliance and engage consumers in their own health care, according to CVS Caremark Corp. executive vice president Helena Foulkes.
CVS Caremark is evaluating and leveraging a variety of technologies to engage consumers, improve health outcomes and lower costs, Foulkes said at the Healthcare Information and Management Systems Society Annual Conference & Exhibition here.
“In today’s wired world, consumers are exposed to a lot of information about their health care options from a variety of sources and in a number of different formats,” said Foulkes.
“Given the complexities of the health care system in general, this fragmented approach can leave consumers confused and unsure about what they need to do to stay healthy," she explained. "CVS Caremark’s Proactive Pharmacy Care approach leverages a number of different technology tools to engage and educate our patients and their health care providers about their pharmacy health care needs earlier in the process.”
Technologies that Foulkes reviewed include tools to help improve medication adherence, e-prescribing, electronic health records and a proprietary tool to help CVS Caremark prioritize interventions.