Retail News Breaks Archives
CVS gives more Extra Bucks for prescription purchases
May 1st, 2009
WOONSOCKET, R.I. – CVS Caremark Corp. is offering Double My Bucks!, a special promotion that gives double Extra Bucks loyalty program rewards to customers purchasing prescriptions.
The promotion runs from May 1 through June 15. By presenting a Double My Bucks! certificate along with their ExtraCare card at any CVS store, shoppers receive $2 Extra Bucks for every two prescriptions filled.
“Last year CVS customers earned nearly $95 million in Extra Bucks savings from their prescription purchases,” says John Barron, CVS’ director of relationship marketing.
Reducing health care costs is a priority for most Americans, and CVS is committed to helping its customers achieve that, notes Barron. “In fact, CVS is the only pharmacy that pays customers back for purchasing prescriptions,” he says.