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CVS, MinuteClinic honored for flu shot efforts
June 30th, 2009
WOONSOCKET, R.I. – CVS/pharmacy and MinuteClinic have been recognized for their efforts to make it easier for people to receive flu shots and to boost awareness of the importance of getting vaccinated.
CVS Caremark Corp. said Tuesday that its drug store and health clinic units have received the National Influenza Vaccine Summit 2009 Immunization Excellence Award for a Corporate Campaign. The award honors individuals and organizations that have made significant contributions toward improving adult and/or childhood influenza vaccination rates and recognizes campaigns that heighten the awareness and delivery of flu vaccines nationwide, according to the company.
Co-sponsored by the American Medical Association and the Centers for Disease Control and Prevention, the award was presented Monday evening in Dallas as health care leaders from more than 100 government and private organizations gathered at the National Influenza Vaccine Summit annual meeting, CVS Caremark said. Donna Haugland, chief nursing officer for MinuteClinic, accepted the award on behalf of MinuteClinic and CVS/pharmacy.
Through its "Flu Shots Made Simple" campaign, CVS/pharmacy and MinuteClinic administered more than 1.2 million flu shots in retail locations during the 2008-09 flu season, CVS Caremark reported. The effort included 7,500 flu shot clinic events held in CVS drug stores and flu shots on demand seven days a week at about 500 MinuteClinics inside CVS locations. More than 6,000 nurse practitioners, registered nurses and pharmacists administered shots.
To educate the public about the importance of getting an annual flu shot, CVS/pharmacy and MinuteClinic crafted a marketing campaign encompassing television, print, direct and in-store promotions as well as public relations initiatives.
CVS Caremark said CVS/pharmacy and MinuteClinic are slated to announce plans for the 2009-10 flu shot campaign soon. Shots will be available at in-store flu shot events and daily at MinuteClinics. In addition, MinuteClinic will continue to administer rapid flu testing and serve as a surveillance provider to local health departments in 25 states and more than 50 metropolitan areas, according to the company.