Retail News Breaks Archives
Rite Aid hosts tour providing free skin cancer screenings
April 14th, 2010
CAMP HILL, Pa. – Rite Aid Corp. again will host free full-body screenings for skin cancer as part of The Skin Cancer Foundation's "Road to Healthy Skin" tour.
The pharmacy chain said Wednesday that the tour, also sponsored by Aveeno, includes stops at more than 40 Rite Aid drug stores over the next six months as it travels across the country in a brightly decorated, 38-foot RV.
Rite Aid said its leg of the tour kicks off April 16, when the tour stops at the first of two Atlanta Rite Aid stores before heading to Charlotte, N.C. The tour stops at Rite Aid stores in Washington, D.C., and in the following 17 states (in order of appearance): Georgia, North Carolina, Maryland, Virginia, New Jersey, Connecticut, Massachusetts, Pennsylvania, Ohio, Michigan, Kentucky, Tennessee, California, Oregon, Washington, Utah and Colorado.
The tour draws on the expertise of local dermatologists, who donate their time to encourage annual skin cancer screenings to help save lives by catching cancers while they're still curable, according to Rite Aid. Visitors also can pick up educational materials explaining how to perform monthly skin checks at home and how to guard daily against the sun. Coupons and samples of sun protection products will be available as well.
"Rite Aid is proud to be sponsoring this unique tour because proactive initiatives such as health screenings are a crucial part of Rite Aid's overall mission to help our patients lead healthier lives," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. Rite Aid has been a presenting sponsor of the tour since it started in 2008.
Rite Aid has been a leader in urging consumers to protect themselves against the sun. Last fall, chairman and chief executive officer Mary Sammons was presented with The Skin Cancer Foundation's Skin Sense Award at the foundation’s Annual Skin Sense Award Gala in New York City. The drug chain also distributes hundreds of thousands of free skin care guides in its stores, and the guide is available the retailer's web site, along with interactive tools offering customers guidance on checking for and preventing skin cancer.
And in February, Rite Aid expanded its Rx Suncare product line, launched last spring, to 10 items, all of which cost less than $10. Most of the products, which the retailer said are intended to make high-quality prevention more affordable, carry The Skin Cancer Foundation Seal of Recommendation.