Shoppers Drug Mart Corp. is marking the 10th anniversary of its Shoppers Optimum loyalty program with special savings for customers and a series of promotions and events.


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Shoppers Drug Mart loyalty program turns 10

August 4th, 2010
A birthday bus, revellers and a giant cake showed up in Toronto to celebrate the 10th birthday of Shoppers Drug Mart's Optimum program.

TORONTO – Shoppers Drug Mart Corp. is marking the 10th anniversary of its Shoppers Optimum loyalty program with special savings for customers and a series of promotions and events.

The Canadian drug store chain said Wednesday that beginning Aug. 7, it will launch weekly bonus offers, unique in-store promotions and prize opportunities at more than 1,180 Shoppers Drug Mart and Pharmaprix stores nationwide.

Shoppers Optimum 10th Birthday celebrations will feature weekly bonus points offers, sales on popular products and the chance to win prizes in-store, including one of 10 Ford Fiestas, and the chance to win 10 million Shoppers Optimum points by playing the Optimum personality game. The game can help members determine their own "Optimum personality" and discover valuable tips by visiting www.optimumpersonality.ca and www.personnaliteoptimum.ca.

On August 5, 6 and 7, the retailer said, teams of revellers will pop up at various store locations in Toronto, Montreal, Vancouver and Calgary as well as at Halifax Buskerfest to distribute limited-time bonus points offers.

At the start of this month, the pharmacy chain began celebrating Shoppers Optimum's 10th anniversary on Facebook at facebook.com/ShoppersDrugMart and Twitter at @ShopprsDrugMart, where program members can share their Optimum personalities and stay abreast of daily offers, promotions and prize opportunities.

Since its launch in 2000, the Shoppers Optimum program has grown to more than 10 million cardholders, according to Shoppers Drug Mart, which added that the program's value to customers is supported by the fact that every second across Canada an item is redeemed for free using Shoppers Optimum points.

"A decade ago, Shoppers Optimum changed the face of loyalty programs in Canada by bringing user-friendliness and real-time rewards to Canadian consumers, offering them a retail loyalty experience like no other," commented Shoppers Drug Mart president and chief executive Jürgen Schreiber. "Today, Shoppers Optimum offers even more value for our members with numerous ways to collect and redeem points faster, a winning combination for customers and even more reason to join in the celebration."

Shoppers Optimum allows customers to earn and redeem points each time they make a purchase at a Shoppers Drug Mart, Pharmaprix, Shoppers Simply Pharmacy, Pharmaprix Simplement Santé, Shoppers Home Health Care or Murale store. Cardholders collect 10 points for every $1 spent on eligible products and services, and the retailer also provides opportunities to earn bonus points.

*Editor's Note: Photo added on Aug. 6.

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