Retail News Breaks Archives
Shoppers Drug Mart gives extra points for back-to-school
August 20th, 2010
TORONTO – Shoppers Drug Mart Corp. is offering extra bonus points on back-to-school purchases for loyalty card members.
The Canadian drug store chain said Thursday it will award the additional bonus points to Shoppers Optimum cardholders buying school-related items through Sept. 3 at more than 1,180 Shoppers Drug Mart and Pharmaprix stores.
The promotion is part of the celebration of Shoppers Optimum's 10th anniversary, according to the retailer.
"Shoppers Drug Mart offers a vast selection of back-to-school essentials, from must-have items like highlighters, binders, backpacks and locks to stainless steel water bottles, hand sanitizers and healthy snacks," stated Tammy Smitham, director of communications and corporate affairs for the drug chain. "In addition to great value, variety and quality, Shoppers Optimum members can benefit further by earning points on their back-to-school purchases, and during 10th birthday celebrations they can earn even more points while being eligible to win extraordinary prizes."
As part of Optimum's 10th birthday, Shoppers Drug Mart is giving away 10 million bonus points and 10 Ford Fiestas through two separate customer contests. The customer rewards program, which now has over 10 million members, offers 10 points for every dollar spent in stores and provides numerous opportunities to earn bonus points.