Walgreen Co. has implemented a social commerce platform that gives its web site customers greater access to product ratings and reviews from other consumers and improves the searchability of products offered on its site.


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Retail News Breaks Archives

Walgreens adopts social commerce platform

October 19th, 2010

AUSTIN, Texas – Walgreen Co. has implemented a social commerce platform that gives its web site customers greater access to product ratings and reviews from other consumers and improves the searchability of products offered on its site.

Software-as-a-service (SaaS) provider Bazaarvoice said Monday that Walgreens has adopted its namesake social commerce solution with its Ratings & Reviews and BrandVoice services to enhance the customer experience on walgreens.com.

The Bazaarvoice platform with Ratings & Reviews enables customers to review products and share their experiences with other customers and get feedback, helping them make more informed and rewarding purchase decisions, according to the technology company.

Meanwhile, BrandVoice allows a network of manufacturers to automatically syndicate customer-generated content about their products with the third-party sites that sell their merchandise. By joining the network as one of the retail sites that accepts customer reviews, Walgreens can increase the number of product ratings and reviews available at the point of sale, Bazaarvoice said, adding that such information helps increase conversion rates, lower return rates and improve brand loyalty.

Walgreens also is using Bazaarvoice's SearchVoice Inline (SVI), which makes reviews readily available on leading search engines to maximize search engine optimization (SEO) results, help customers find the right product and better engage consumers during the shopping process. With SVI, Walgreens' web platform is able to automatically place the content of the first four reviews directly into the pages' code, making product pages more "findable" by search engines and bringing customers right into the purchase path, Bazaarvoice explained. 

"We look forward to becoming Walgreens' long-term partner as it leverages reviews to further advance its social commerce strategy and drive value across the entire company," commented Brett Hurt, founder and chief executive officer of Austin, Texas-based Bazaarvoice.

Walgreens has made a number of enhancements to its web site in recent months to promote interactivity. In August, the drug store chain launched Walgreens Pharmacy Chat, which enables customers to have a one-on-one, online chat with a pharmacy staff member via the Walgreens web site. And in June, Walgreens relaunched its mobile web site and iPhone application plus added prescription text alerts and other new capabilities for text messaging and smartphone users.

In late November, Walgreens went live with a redesigned web site, which served up features to make it easier to manage prescriptions online, photo service enhancements, new mobile applications and interactive tools to help customers better understand and monitor their health.

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