Pharmaca Integrative Pharmacy has established the Integrative Health Advisory Board to educate the pubic about integrative medicine.


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Pharmaca forms integrative health board

November 8th, 2010

BOULDER, Colo. – Pharmaca Integrative Pharmacy has established the Integrative Health Advisory Board to educate the pubic about integrative medicine.

The regional pharmacy chain, which operates 23 pharmacies in California, Colorado, New Mexico, Oregon and Washington, said Monday that the board members — all medical doctors — will use their expertise to help it inform consumers, health care professionals and the media about the safe and effective use of integrative medicine.

According to Pharmaca, integrative medicine encourages people to "fully engage in their own health and wellness" by drawing on the best practices of conventional and natural medicine to provide the "most complete healing with the minimum amount of invasive intervention."

The company noted that centers for integrative medicine are popping up nationwide, including at the Mayo Clinic and at John Hopkins, Columbia and Harvard universities. The World Health Organization also has estimated that 70% to 80% of the population in industrialized nation has used some form of alternative medicine, the pharmacy chain reported.

"Today more than ever, we have an opportunity to be a valuable resource to the public and the medical community by drawing attention to the benefits of integrative medicine," Barry Perzow, founder and chairman of Pharmaca, said in a statement. "Our advisory board exemplifies that integrative approach, where health practitioners can bring a diversity of therapies together to enhance the natural healing process."

The board's members include Dr. Bradly Jacobs, M.D., M.P.H., former founding medical director and Endowed Chair of the Osher Center for Integrative Medicine Clinical Programs at University of California at San Francisco; Bruce Price, M.D., associate professor of Neurology at Harvard Medical School; and Tieraona Low Dog, M.D., fellowship director at the Arizona Center for Integrative Medicine.

Pharmaca said members of the board are leaders in the field of integrative medicine, with their areas of expertise reflecting the diversity in the chain's stores, where pharmacists serve with naturopathic doctors, herbalists, homeopaths and other practitioners to help provide customers with the tools to manage their health holistically.

Board members' educational efforts will help build awareness of how to use a holistic approach to health with a much broader audience, Pharmaca added. On Nov. 18, Dr. Jacobs will host the board's first webinar. Free and open to the public, the online seminar will discuss integrative medicine's emerging role in the medical community and offer tips on how to use an integrative approach to stay healthy this holiday season, including such topics ranging from "How can herbal remedies boost my immunity?" to "What lifestyle changes can I make to keep stress levels down?" and "How can an integrative approach help prevent major illnesses?"

The first 50 participants to register and submit a question for Dr. Jacobs will receive 15% off a future online purchase at pharmaca.com.

Dr. Low Dog also will host an additional free educational webinar in the first quarter of 2011 that will focus on the role of integrative medicine in women's health, from hormone replacement therapy to pregnancy and more.

In addition, Pharmaca said, board members will regularly contribute articles to Pharmaca's online education center, advise Pharmaca's licensed pharmacists and practitioners about the latest research in integrative medicine, and help shape Pharmaca's product selection based on the latest clinical findings.

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