Kerr Drug is the first U.S. retailer to deploy 24x7 living assistance and emergency response technology and services from ActiveCare Inc. for senior citizens.

Kerr Drug, ActiveCare, ActiveOne PAL, living assistance, emergency response services, caregiver service, daily living needs, senior citizens, fall detection, James Dalton, Bill Baxley, pharmacy, drug store, Kerr Drug Health Care Centers,

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Kerr Drug rolls out caregiver solution for seniors

December 9th, 2010

SALT LAKE CITY – Kerr Drug is the first U.S. retailer to deploy 24x7 living assistance and emergency response technology and services from ActiveCare Inc. for senior citizens.

Salt Lake City-based ActiveCare said Thursday that its ActiveOne PAL (Personal Assistance Link) device and services are being introduced in 76 of the North Carolina pharmacy chain's stores.

The ActiveCare services are provided through the ActiveOne PAL handset. Also a cellular telephone, the handheld and wearable device has one-button service that, when activated, puts seniors in touch with a live operator, available 24 hours a day, who greets each caller by name. Services range from fall detection technology, emergency response (such as calling an ambulance) and turn-by-turn GPS directions and location identification to roadside assistance and concierge services that address seniors' daily needs.

Interactive, informative displays with the ActiveCare technology are being placed near the pharmacy or clinic waiting areas in the Kerr stores, giving seniors and caregivers the added convenience of being able to fill prescriptions or shop for health care supplies, according to ActiveCare.

ActiveCare said the rollout of the "aging in place" technology to Kerr stores marks the solution's official debut.

"ActiveCare has invested millions of dollars developing and patenting a portfolio of products and services that it has been test marketing for the past six months and is now formally being introduced through Kerr Drug pharmacy chain," James Dalton, chairman and chief executive officer of ActiveCare, said in a statement. "This is the culmination of several years of work and development and the result of over 18 patents that ActiveCare has developed in this space. This launch is the first of many programs that will be launched in the following months."

Plans also call for ActiveCare and Kerr to partner on providing additional pharmacy-related offerings to members of the service, including prescription refill reminders and savings on home health care supplies.

ActiveOne PAL handset

"ActiveCare presented us a great opportunity to offer a superior caregiver service to our customers," stated Bill Baxley, senior vice president of merchandise and marketing at Kerr Drug. "The Kerr Drug/ActiveCare service will offer our aging customers and their caregivers exceptional, caring assistance with daily living needs and emergency response services at a fraction of the cost of traditional in-home care or assisted living."

ActiveCare will also advertise in Kerr demographic markets, and Kerr will feature ActiveCare in its weekly circulars, in-store displays and other materials.

"Our mission is to provide products and services that keep members' active, independent and living in their own home for an additional one to five years," Dalton added. "We are continuing to develop and integrate new technologies that better care for our members including alarm, sensor, health and smart home technologies that we can provide to members today."

Charlotte, N.C.-based Kerr Drug, with 90 drug stores overall, stands out from other drug chains with its emphasis on health care services, notably medication therapy management, chronic disease management, prevention and patient counseling. The company reports on its web site that its has transformed more than 15% of its stores into Kerr Drug Health Care Centers, which specialize in offering clinical services along with traditional prescription dispensing services.