Stater Bros. has introduced a personal vitamin recommendation program that gives customers free guidance on dietary supplements.


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Stater Bros. Super Rx offers vitamin recommendations

January 25th, 2011

SAN BERNARDINO, Calif. – Stater Bros. has introduced a personal vitamin recommendation program that gives customers free guidance on dietary supplements.

The southern California food and drug chain said Tuesday that customers can take a five-minute online survey at staterbros.com or consult with a pharmacist at any of its 27 Stater Bros. Super Rx Pharmacy locations.

Stater Bros. explained that it's offering the program because most people know that they should take vitamins yet don't know why they should take them or which ones they really need. The recommendations from this survey and/or consultations with a Super Rx pharmacist aim to help customers determine which vitamin supplements are best for their lifestyle and personal needs, said the supermarket chain, which operates 167 stores overall.

The recommendations used in this personal health survey have been approved by health professionals at the University of Illinois and are based on a conservative subset of 25 clinically supportive and science-based supplements, according to Stater Bros. The chain said it established this program in tandem with Top Care brand vitamins and supplements.

"Stater Bros. remains committed to its valued customers," Jack Brown, Stater Bros. chairman and chief executive officer, said in a statement. "We are proud to offer this innovative program free of charge to promote the health and well-being of our valued customers and are pleased to be able to provide our valued customers with access to high quality, affordable pharmacy services."

Stater Bros. Super Rx Pharmacy provides a number of healthy living programs, including free antibiotic and $4 generic prescription programs. In November the chain's pharmacies began providing a half-dozen generic medications for type 2 diabetes at no charge, and the previous month the retailer offered a free 30-day supply of breast cancer treatment medication tamoxifen as part of National Breast Cancer Awareness Month. And in May, Stater Bros. provided a generic prenatal vitamins free to expectant mothers during Pregnancy Awareness Month.

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