Retail News Breaks Archives
CVS ExtraCare teams up with Weight Watchers
February 16th, 2011
WOONSOCKET, R.I. – To encourage and reward people for adopting a healthier lifestyle, CVS/pharmacy and Weight Watchers International are offering mutually beneficial rewards for CVS/pharmacy ExtraCare loyalty card holders and Weight Watchers members.
The drug store chain, a unit of CVS Caremark Corp., said Wednesday that ExtraCare cardholders will be given the opportunity to save when they join Weight Watchers meetings, and Weight Watchers members will receive CVS/pharmacy ExtraBucks offers on health-related items, such as blood pressure monitors, blood glucose testing equipment, healthy snacks and other products.
"CVS/pharmacy is committed to helping improve the health and lives of our customers, and we're excited to offer discounts for ExtraCare cardholders for a proven weight-loss program like Weight Watchers," Rob Price, senior vice president and chief marketing officer for CVS/pharmacy, said in a statement. "We hope these rewards will help people take the first steps toward better health and further the progress for those who have already begun weight loss efforts."
ExtraCare, the nation's largest retail customer loyalty program, rewards customers with 2% back on purchases in ExtraBucks rewards and $1 ExtraBucks rewards to spend on front-end merchandise for every two prescriptions purchased. ExtraBucks® rewards can be used on nearly anything in the store.
"We are excited to announce that Weight Watchers members can now benefit from CVS/pharmacy ExtraBucks," stated Betsy Parker, vice president of business development for Weight Watchers North America. "This incentive provides both Weight Watchers members and CVS ExtraCare card members with trusted resources to make healthy living a priority in 2011."
The companies said that according to the National Institutes of Health (NIH), two-thirds of U.S. adults are overweight or obese. CVS and Weight Watchers also noted that obesity is the leading cause of type 2 diabetes and a key factor in other chronic diseases like heart disease and hypertension. According to the NIH and National Heart, Lung and Blood Institute (NHLBI), weight loss results in lower blood pressure, lower blood sugar, and improved lipid levels.