Walgreen Co. has introduced its new Web Pickup service at store locations throughout the Chicago area.

Walgreens, Web Pickup, Chicago, Walgreens.com, e-commerce, drug store, Sona Chawla, San Jose, multichannel retailer, pharmacy, health and daily living, drugstore.com

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Walgreens launches online pickup service

June 27th, 2011

DEERFIELD, Ill. – Walgreen Co. has introduced its new Web Pickup service at store locations throughout the Chicago area.

The drug store chain said Monday that Chicago is the first full market rollout for Web Pickup, which lets consumers to shop online at Walgreens.com and pick up orders at a Walgreens store in as little as an hour.

Currently, Web Pickup is available at nearly 300 locations in the Chicago metropolitan area, and a full rollout to 480 stores in the market area is expected to be completed in August, according to Walgreens.

And in the coming months, some Walgreens stores in the Chicago area also will offer curbside delivery, with a $20 minimum order, the retailer said. Stores offering the service will have designated parking spots for Web Pickup customers.

Walgreens added that the Web Pickup service is also available at 27 stores in San Jose, Calif.

"Our customers value choice, control and convenience, and Web Pickup brings all of these together to cater to on-the-go shoppers," Sona Chawla, president of e-commerce at Walgreens, said in a statement. "We've developed many innovative ways to engage our growing numbers of online shoppers and to make Walgreens.com a great shopping experience. By adding the convenience of in-store pickup and soon curbside delivery, we're making shopping easier than ever before."

Walgreens said most nonprescription items found in-store are available online through Web Pickup. To use the service, shoppers visit the Web Pickup site at walgreens.com/webpickup and add items to online cart, of any size and dollar amount, for pickup at any participating store. Payment is provided online, and users can receive a text message or an e-mail notification once their order is ready. Orders can be picked up at the photo counter at participating stores.

"To shop online anywhere, anytime and be able to pick up in as little as an hour is a great convenience, especially for busy moms, those who might have kids in the car, our mobility challenged customers and many others," Chawla stated. "Traffic to Walgreens.com has grown 50% over the last two years, so we know that more and more customers enjoy the convenience and intuitiveness of our website as well as the wide product selection."

The Web Pickup service continues Walgreens' strategy to become the nation's leading "health and daily living" multichannel retailer. Within the past couple of years, the drug chain has redesigned its Walgreens.com website, added smartphone applications, and launched a new mobile web site and text messaging service that alerts pharmacy customers when their prescriptions are ready for pickup.

And earlier this month, Walgreens closed its $409 million acquisition of online health and beauty retailer drugstore.com, further extending its e-commerce reach and product assortment. Besides its eponymous site, drugstore.com's roster of microsites includes Beauty.com, VisionDirect.com, SkinStore.com, ­SexualWellBeing.com, AtHisBest.com (for men), TheNaturalStore.com, AllergySuperstore.com and ­VitaminEmporium.com.