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Rexall deploys Visa contactless payment system
July 18th, 2011
TORONTO – Katz Group's Rexall drug chain has implemented Visa payWave contactless payment technology at its checkout stations.
Visa Canada said shoppers now can just "wave and go" when making everyday purchases at all Rexall and Rexall Pharma Plus drug store locations, as well as at participating Guardian and I.D.A. pharmacies.
According to the payment card giant, with payWave Rexall customers no longer need to look for change, key in a PIN or sign receipts; they simply wave their card in front of a merchant terminal with the universal contactless symbol and their purchase is made.
"At Rexall, it is important to us to introduce new products and services that make the shopping experience better," stated Michelle Lee, director of corporate relations for Rexall Pharma Plus. "Visa payWave makes it easier and faster to shop at Rexall, and our customers appreciate the added convenience."
Visa noted that payWave cards use EMV chip technology, which uses a standard 128-bit encryption to securely store and encrypt confidential information. When customers use their card at a Visa payWave terminal, the card and the terminal exchange security information and the transaction is done in less than one-third of a second, the company said, adding that cardholders don't need to swipe their card or let it out of their possession, which provides an additional security dimension.
"Pharmacies today are really a one-stop shop for everyday purchases, and getting in and out quickly can make a big difference in your day," commented Mike Bradley, head of products for Visa Canada. "Visa cardholders can now enjoy the convenience and security of Visa payWave at these national Canadian pharmacies."