Retail News Breaks Archives
Free weight-loss advice served up by Rite Aid
January 4th, 2012
CAMP HILL, Pa. – To encourage New Year's resolution makers to get healthy and lose weight, Rite Aid Corp. is offering customers expert advice in printed guides, online resources and face-to-face conversations with a Rite Aid pharmacist free during January.
The drug store chain said Wednesday that it's estimated that half of Americans will make resolutions this year, and one of the most common is to get healthy or to lose weight.
Yet consumer polls show that more than 75% of survey respondents don't make it three months into their weight-loss resolutions, and one-third don't last 30 days. That's often because dieters set a goal but don't establish concrete steps to accomplish it, according to Rite Aid.
As a result Rite Aid is providing customers with a variety of weight-control resources, including 12-page weight management guides, which are special sections covering common health conditions caused by excess weight, the childhood obesity epidemic, meal-planning suggestions, and tips to shed pounds via calorie guides and exercise strategies.
Online resources at RiteAid.com include an electronic body mass index (BMI) calculator, recipes, healthy snack suggestions and a food label "wizard" to help consumers interpret nutrition labels on many common foods.
In addition, Rite Aid said its pharmacists are readily available to consult with customers about weight control. The chain noted that its pharmacists are knowledgeable on topics including recent trends in drug therapy for weight management, common dieting myths, basic lifestyle tips, and medications used to control weight-related diseases such as heart disease and type 2 diabetes.