With Super Bowl Sunday coming up soon, Rite Aid Corp. is launching a new promotion that highlights the chain as a convenient, year-round destination for commonly purchased food and beverage items.


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Rite Aid spotlights consumables for 'big game'

January 26th, 2012

CAMP HILL, Pa. – With Super Bowl Sunday coming up soon, Rite Aid Corp. is launching a new promotion that highlights the chain as a convenient, year-round destination for commonly purchased food and beverage items.

The chain drug retailer said Thursday that starting this weekend it's kicking off a variety of promotional offers as consumers get ready for the Feb. 5 National Football League championship game.

Efforts will include prominent circular ads nationwide featuring party-themed product assortments; special pricing and promotions for members of the chain's wellness+ customer rewards program; in-store, football-themed merchandising displays; and an increased stock of party-sized products.

"The week leading up to the big game has become one of our top-selling weeks for food and beverages in our stores," Bill Renz, vice president of consumables at Rite Aid, said in a statement. "We want to build on that momentum by encouraging customers to let value and convenience drive their decision to shop Rite Aid first as they stock up for the big game."

In terms of brands, Rite Aid's promotional offers will include a wide array of Pepsi products plus popular snacks from Lays, Planters, Chex Mix, Pringles, Mars and Hershey. In the 27 states where Rite Aid sells beer, customers will see deals on Budweiser products like the new Bud Light Platinum as well as popular offerings from Miller, Coors, Molson, Michelob, Corona, Labatt, Heineken, Amstel Light and Stella Artois.

Rite Aid also is giving wellness+ members a chance to earn a $5 +UP Reward with the purchase of $15 of select items. The +UP Rewards print at the bottom of register receipts and are redeemable like cash on a future Rite Aid purchase.

Other specials will include Dreyer's/Edy's ice cream and Dixie paper products such as plates, bowls, napkins and cups, the retailer said.

Renz added food and beverage selection at Rite Aid has steadily expanded over the past several years, especially for common food items that consumers seek at the chain to save time between trips to a traditional grocer. The retailer noted that the trend has drawn national attention, with USA Today last week citing "drug stores as food stores" as among the top food trends for 2012.

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