Retail News Breaks Archives
Rexall adds 'lite' version of food intolerance test
August 17th, 2012
TORONTO – Katz Group Canada's Rexall and Rexall Pharma Plus drug stores are offering a lower-priced version of the Hemocode food intolerance system.
Called Hemocode Lite, the solution helps people identify and manage sensitivities to 60 of the most common foods, according to Gemoscan Canada Inc., the maker of the product.
Hemocode Lite is available exclusively at Rexall/Rexall Pharma Plus stores across Canada for $129 (Canadian) and may be covered through extended health care programs under naturopathy, Gemoscan said.
"This is one more way Rexall is making it easier for Canadians to feel good about their health," Tracey Phillips, vice president of pharmacy for Rexall, said in a statement. "We're pleased to exclusively provide a lower-priced option for food intolerance testing with Hemocode Lite and add to our many services and products that help Canadians identify, relieve and prevent digestive issues."
Rexall made the Hemocode system available at more than 200 stores last November following successful pilots at some stores that began in mid-2010. The core Hemocode product, priced at about $450, helps people identify and manage sensitivities to 250 foods and additives.
The system involves a finger stick test, requiring just a drop of blood, to determine adverse reactions to foods and additives that are often mistaken for allergies and manifest themselves in such conditions as fibromyalgia, chronic fatigue, headaches, sleeplessness and weight imbalance, according to Gemoscan. Results are reviewed by a licensed naturopath and revealed in consultation with a pharmacist. Consumers get a detailed report outlining key food intolerances, a personalized food guide including recipes, and a list of daily-recommended vitamins and supplements for a balanced approach to wellness.
The patient's blood sample is sent out for analysis and, within seven to 10 days, a Rexall pharmacist will review the results with the patient in person and discuss a plan to eliminate any offending foods plus suggest supplements to replace any nutrients missed from those foods. The Hemocode naturopath also is available for further consultation.
Gemoscan reported that almost 30% of Canadians may be affected by food sensitivities.
Rexall has 420 Rexall and Rexall Pharma Plus retail pharmacies across Canada.