Retail News Breaks Archives
E-commerce solution helps Navarro go global
January 21st, 2013
MIAMI – Navarro Discount Pharmacy has added international checkout and global shipping capabilities to more than 200 countries.
The Hispanic-owned drug chain said Monday that through a partnership with GlobalShopex, it can provide international customers a user-friendly checkout system for their websites, including the calculation of duties, taxes and local currency.
Customer service can also be provided in the customers' local language. Shipping on international orders will be handled for Navarro from GlobalShopex's international hub in Miami.
Navarro said it implemented a free software extension from GlobalShopex for its Magento-powered online store and was able to get up and running with international shipping capability quickly. With a few more steps, the drug chain announced global shipping to its customers and was selling internationally in less than a week.
"We are very excited about the potential for international markets for our unique product offering. We operate our web store on the Magento platform, and the free extension made it so fast and easy to get up and rolling with international shipping," Gus Milla, director of e-commerce at Navarro, said in a statement. "And we only pay when we sell, which made the decision to implement GlobalShopex very easy.”
Over the past couple of years, Navarro has taken a number of steps to target ethnic markets, particularly Hispanic customers, both here and abroad.
In February 2011, the company announced that its Magellan Distribution Solutions wholesale and export subsidiary acquired the assets of Buxco Inc. and that, with the deal, Magellan would provide fulfillment solution services for a network of 150 independent pharmacies. At the time Navarro said Magellan provided over 30,000 SKUs of products to independent retailers in Florida's Miami-Dade and Broward counties as well as in the Caribbean and Latin America.
Then in April of that year, Navarro unveiled its own private label for Hispanics that features bilingual product packaging. Called Vida Mia, the label marked the nation's first brand targeting Hispanics across all product categories, according to the company. In June 2011, the retailer added e-commerce capabilities to its website that enabled consumers nationwide and internationally to shop online at the drug chain.
And last June, Navarro launched a Spanish-language version of its Navarro.com website. Visitors click on the 'En Español' link at the top of the home page to change the site language to Spanish.
"We are thrilled to add Navarro to our list of leading retailers utilizing the GlobalShopex solution," stated Raimundo Martinez, president of GlobalShopex, a provider of international shipping solutions for e-commerce. "Navarro has made a very important strategic move by enabling checkout and shipping to their international customer base. It truly demonstrates their focus on excellence in serving their customers."