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CVS revamps Gold Emblem private label
February 21st, 2013
WOONSOCKET, R.I. – CVS/pharmacy has relaunched its Gold Emblem food and grocery private label, including new items, a new look and improved taste.
The drug chain said Thursday that the updated Gold Emblem line features a package redesign with a more contemporary logo. And to help shoppers make well-informed food choices, the enhanced packaging incorporates key nutritional information on the front of each item.
CVS also noted that it has refined the taste-test approval process for Gold Emblem products. The retailer said all of the new Gold Emblem items adhere to new ingredient guidelines, and each product is evaluated by an in-house taste panel and an external third-party panel of professional taste-testers to provide feedback.
As with CVS' other exclusive brands, Gold Emblem products include a 100% money-back guarantee to ensure customer satisfaction. The relaunched private brand is now available at the retailer's more than 7,400 drug stores.
CVS added that Gold Emblem, introduced in 1995, was one of the first private-label food lines created by a major drug chain.
Gold Emblem now comprises more than 250 products, including nuts, trail mix, chips, pretzels, dried fruit, candy, cookies, spices, juice, condiments, baking essentials and breakfast bars.
"We are committed to providing our customers with high-quality, store-brand product lines at a great value. With this in mind, we have reintroduced our Gold Emblem brand with enhanced ingredients, new recipes and an updated design and packaging," Judy Sansone, senior vice president of merchandising at CVS/pharmacy, said in a statement. "As part of our ongoing effort to exceed our customers' expectations, we have also incorporated an in-depth taste-testing process for each item within the Gold Emblem line."