Walgreen Co. is giving members of its Balance Rewards loyalty program more incentive to better their health.

Walgreens, Balance Rewards, loyalty proram, Steps with Balance Rewards, Walk with Walgreens, weight management, Walgreens mobile application, Graham Atkinson, Duane Reade, drug chain

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Walgreens sweetens health incentives in Balance Rewards

April 2nd, 2013

DEERFIELD, Ill. – Walgreen Co. is giving members of its Balance Rewards loyalty program more incentive to better their health.

On Tuesday, Walgreens announced additional health-related activities and goal tracking that will enable Balance Rewards members to earn more points.

Members previously earned points for physical activity through participation in the Walk with Walgreens program, and 10 points were awarded per mile walked. Now walking, running and weight management goals can be logged and tracked through the Steps with Balance Rewards program.

Members will get 20 points per mile as well as  20 points per day for tracking their weight. Users also can log individual frequent activities that will earn points when recorded.

Customers can register for Steps with Balance Rewards by signing into their Balance Rewards account online or via the Walgreens mobile application.

Walgreens said members also can sync wireless activity trackers such as Fitbit, Withings and BodyMedia to automatically load the number of steps taken, and each device linked will earn them 250 points. Fitbit and BodyMedia provide wireless activity trackers, and Withings offers wireless scales.

The drug chain, too, noted that it's making it easy for members to set goals, which earn 250 points for the first goal set, track progress and find encouragement from virtual community members. Members can promote their participation as well by sharing their activity badges through social media.

"By enhancing our loyalty program to further promote healthy behaviors, we're encouraging customers to take steps to help them achieve overall wellness," Graham Atkinson, chief marketing and customer experience officer at Walgreens, said in a statement. "It's also another way Walgreens helps people get, stay and live well.”

Besides expanded health incentives, customers also can earn Balance Rewards points for featured items at Walgreens and Duane Reade, which are showcase in weekly ads and can be identified by blue tags, as well as for prescriptions and immunizations, each of which earns members 500 points.