Target Corp. is pointing allergy sufferers to its pharmacists for advice on dealing with their symptoms during what experts predict will be a longer, more intense allergy season.


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Target cites pharmacists as allergy resource

April 22nd, 2013

MINNEAPOLIS – Target Corp. is pointing allergy sufferers to its pharmacists for advice on dealing with their symptoms during what experts predict will be a longer, more intense allergy season.

The discount store chain said Monday that a new Target survey finds that nearly seven out of 10 U.S. adults suffer from spring allergies, and 56% are seeking advice from a pharmacist or a doctor.

"As Americans begin to take more control over their health care choices, pharmacists have emerged as a valuable and trusted resource. Target pharmacists serve as a partner on both sides of the counter and can help guests find relief by identifying the best over-the-counter products to alleviate and treat specific allergy symptoms and triggers," Kevin Ronneberg, associate medical director at Target, said in a statement.

The online poll of more than 2,100 adults, conducted in March by Harris Interactive, also revealed that over a third of allergy sufferers said the worst parts of spring allergy season are the side effects from medication (34%), not being able to enjoy time outside (32%) and sleep interference (32%).

Just 25% of those surveyed who have spring allergies reported that they are prepared for allergy season.

In addition, the retailer asked more than 1,200 Target pharmacists to indicate their top concerns for customers suffering from allergies.

When polled about the three questions they answer most often for customers during allergy season, Target pharmacists cited the following: "Which of these drugs would you recommend I take to alleviate my allergy symptoms?", "What's the difference between the store-brand and name-brand over-the-counter medicines?" and "What medications are safe for my child to take?".

Target operates 1,653 pharmacies in its 1,784 U.S. store locations.

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