Retail News Breaks Archives
CVS plans back-to-school gift card promo
August 7th, 2013
WOONSOCKET, R.I. – CVS/pharmacy is launching a Classroom Gift Card promotion that will enable customers to earn gift cards when shopping for back-to-school essentials.
The drug chain said Wednesday that from Aug. 11 to 31, members of its ExtraCare loyalty program will get a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.
Participants can use the gift cards they earn for additional back-to-school purchases or give them to teachers to help support classroom expenses, CVS said.
Qualifying products will begin appearing in the CVS/pharmacy circular (in-store and online) on Aug. 11. Products in the promotion will range from backpacks and lunch boxes to school supplies, glue and binders from popular national brands as well as Caliber, a CVS-exclusive line of home and office supplies.
Also included in the promotion are household and grocery items such as peanut butter, jam, cereal, juice boxes and treats for packed lunches and after-school snacks.
"We're always looking for unique ways to deliver value to families and teachers as they get ready to head back to school," Judy Sansone, senior vice president of merchandising for CVS/pharmacy, said in a statement. "Our Classroom Gift Card promotion offers CVS/pharmacy customers a new way to save on a wide range of back-to-school necessities available in one convenient location. Throughout the promotion, ExtraCare members can stock up on everything they need to prepare for the start of school and receive a bonus $5 gift card to help save money on future shopping trips."
All qualifying products will be marked as part of the Classroom Gift Card promotion, and eligible products will change each week of the promotion, CVS said. Shoppers will be able to take advantage of the deal each week and earn up to two $5 gift cards per week.