Retail News Breaks Archives
CVS expands exclusive fragrance, body care line
September 9th, 2013
WOONSOCKET, R.I. – CVS/pharmacy has added new offerings to its exclusive Essence of Beauty fragrance and body care brand.
The Essence of Beauty Fine Fragrance Collection now has four new scents.
The drug chain said Monday that it has introduced four new fragrances, launched a new shea treatment line and enhanced the brand's Signature Collection.
The Essence of Beauty Fine Fragrance Collection now has 14 scents, including the new fragrances Secret Woods, Forever Paris, Wind Kissed and In The Tropics.
CVS noted that Essence of Beauty's advanced formulas contain fine ingredients, including nourishing and calming passion flower seed oil, high in anti-inflammatory essential fatty acids and vitamin C, as well as antioxidant-rich rice bran oil, which contains vitamin E to help protect and hydrate skin while fighting free radicals. Products in the Essence of Beauty line are now free of parabens, phthalates, petrolatum, gluten and artificial dye, responding to customer desires for more natural formulas, the company added.
"Since its launch 10 years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy," George Coleman, vice president of store brands at CVS/pharmacy, said in a statement. "By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas exclusively for our customers, we've developed an extensive line of high-quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy."
In addition, the current best-selling fragrance lines — Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom, and White Lavender — have been refreshed with new formulations and packaging, CVS said.
All fragrances are available in a variety of products, including Fine Fragrance Body Mists, Bath & Shower Gels, Body Lotions, Body & Hand Creams, and Travel Collections. Prices range between $1.99 and $12.99.
Launched in 2002, the Essence of Beauty line now includes more than 100 items, including fragrance, body care, and pampering bath accessories.