Retail News Breaks Archives
CVS, Ralphs partner with California health insurance exchange
March 24th, 2014
SACRAMENTO, Calif. – CVS/pharmacy drug stores and Ralphs supermarkets are working with Covered California to boost public awareness about California's online health insurance exchange.
Covered California said Friday that its brochures and other informational items will be placed inside CVS and Ralphs stores across California.
In CVS locations, the campaign will feature Covered California materials in health insurance information displays at the front of the stores, the health insurance marketplace said. At Ralphs stores, the campaign will include material displays, in-store public service announcements and messaging on receipts.
CVS, which already is providing information about the Affordable Care Act (ACA) and participating health plans in its 7,600 stores nationwide, has more than 850 drug stores in California. Materials will be displayed in 120 stores in neighborhoods with the highest concentration of people eligible for premium assistance via Covered California.
"As a health care provider that is dedicated to helping people on their path to better health, we are doing all we can to provide guidance and support to patients who need help understanding their health insurance options under the Affordable Care Act," CVS/pharmacy president Helena Foulkes said in a statement. "That is why we are partnering with Covered California to make uninsured patients aware of the state's online health insurance marketplace. Our stores are a convenient and accessible resource for Californians to receive information to help them make their health insurance decisions."
A major food and drug chain in Southern California, Ralphs is the largest subsidiary of the Cincinnati-based Kroger Co. Ralphs has 88 stores in California, all of which are participating in the partnership.
"Teaming up with large retailers like CVS and Ralphs gives us additional opportunities to reach the millions of Californians who are currently without insurance and provide them with the information they need to enroll in a quality health insurance plan, including no-cost and low-cost Medi-Cal," stated Peter Lee, executive director of Covered California.
Consumers will be encouraged to visit CoveredCA.com, where they can shop for and enroll in a health insurance plan. Also available on the website is information about financial assistance to help pay for coverage. Open enrollment for health insurance, which is mandated under the ACA, ends March 31.