Retail veteran David Abelman has joined Rite Aid Corp. as senior vice president of brand development and innovation, a newly created position.


Rite Aid, David Abelman, senior vice president of brand development and innovation, Ken Martindale, Self-Health Nation, Rite Aid brand










































































































































































































































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Rite Aid appoints brand development executive

April 7th, 2014

CAMP HILL, Pa. – Retail veteran David Abelman has joined Rite Aid Corp. as senior vice president of brand development and innovation, a newly created position.

The drug chain said Monday that Abelman, whose appointment is effective immediately, will oversee the continued development of Rite Aid brand products and develop new innovations to enhance and grow the company's business.

He will report to Ken Martindale, president and chief operating officer of Rite Aid.

"David is a seasoned retail professional who brings broad-based marketing, merchandising and entrepreneurial experience to Rite Aid," Martindale said in a statement. "His proven ability and experience will be a valuable asset to the company as an integral member of the management team focused on delivering the best products, service and care to meet our customers' unique health and wellness needs."

Abelman brings more than 25 years of retail experience to Rite Aid. Previously, he was the chief executive officer and co-founder of Self-Health Nation, a health and wellness omnichannel startup focused on providing nutritional advice and solutions.

Before that, Abelman served as executive vice president and chief merchandising and marketing officer at A.C. Moore Arts & Crafts Inc.and held senior-level marketing and merchandising positions at Michaels Stores Inc., Office Depot Inc. and Daymon Worldwide.

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