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JICC spurs shift toward GS1 DataBar symbol on coupons
April 29th, 2014
WASHINGTON – The Joint Industry Coupon Committee (JICC) is requesting industry comment on its plan to initiate the GS1 Global Standards Management Process (GSMP) to retire the use of the GS1 UPC Prefix 5 and GS1/EAN Prefix 99 barcode symbols on all coupons issued in North America by June 30, 2015.
The JICC said Tuesday that it will accept comments until June 16, 2014. Members of the committee include the Food Marketing Institute (FMI), Grocery Manufacturers Association (GMA), National Association of Chain Drug Stores (NACDS) and National Grocers Association (NGA).
Comments should be directed to Jeanne Iglesias, senior director of industry affairs at GMA
Plans call for JICC to submit a request to GS1 to retire the UPC Prefix 5 and GS1 Prefix 99 symbols from use as described in the GS1 General Specifications to help move the industry toward the exclusive use of the GS1 DataBar symbol on coupons, and away from hybrid formats containing both the DataBar and the UPC Prefix 5 or GS1 Prefix 99.
Besides providing coupon redemption efficiencies, exclusive use of the GS1 DataBar can reduce incidences of intentional coupon fraud and unintentional coupon misredemption, according to the JICC.
The JICC works to boost efficiency and effectiveness in the development, distribution and redemption of coupons. It is comprised of retailer and manufacturer executives who oversee coupon programs and is administered by FMI, GMA, NACDS and NGA.