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Week of Mon, Oct 18th, 2010

P&G to kick off 'Have You Tried This Yet?' campaign

Procter & Gamble Co. aims to spotlight on new and innovative items through its "Have You Tried This Yet?" campaign, which showcases original products designed to meet consumers' everyday needs.

Centrum asks women to take more time for themselves

Pfizer Inc.'s Centrum vitamin brand is encouraging women to stop and smell the roses in the wake of a survey finding that a lack of energy is taking its toll on their lifestyles.

Shutterfly offers photo pickup at CVS, Walgreens

Shutterfly Inc. has partnered with CVS/pharmacy and Walgreens to give its customers more options for in-store pickup of photo prints and gifts.

Buster Brands adds warming cold syrup to line

Buster Brands, a supplier of over-the-counter natural medicines, has expanded its product lineup with Cold Buster cold syrup.

Boiron scores with Montreal Canadiens

Boiron Laboratories has unveiled a partnership with the Montreal Canadiens for National Hockey League team's 2010-11 season.

Novo Nordisk examines low use of diabetes screening benefit

Novo Nordisk Inc. is exploring why so few eligible patients make use of the free Medicare diabetes screening benefit.

Matrixx survey: Americans cling to myths about colds

Most Americans are misinformed about what causes the common cold as well as how and when they should treat it, according to a survey commissioned by Matrixx Initiatives Inc., the maker of Zicam cold remedies.

Sandoz, Dr. Reddy's, Teva introduce Prevacid generics

Teva Pharmaceutical Industries Ltd., Dr. Reddy's Laboratories and Sandoz Inc. have announced generic versions of Takeda Pharmaceutical's Prevacid (lansoprazole) antacid.

Mission Skincare, Major League Baseball ink licensing pact

Mission Product Holdings Inc., which offers the Mission Skincare line, has unveiled a new licensing agreement with Major League Baseball Properties.

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