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Week of Mon, May 16th, 2011

Dove to strut its stuff on 'Dancing with the Stars'

Dove is giving one woman a chance to be in the limelight on the hit ABC television show "Dancing with the Stars."

Merck, Roche team up against hepatitis C

Merck and Roche have entered into agreements, through their respective subsidiaries, to improve treatment, diagnosis and awareness of chronic hepatitis C infection.

Schick Intuition handles designed by fashion blogger

Schick is asking consumers to vote on new Intuition razor handle designs created by top fashion blogger Kelly Framel.

7UP serves up Retro with nostalgia packaging

7UP is tapping into its roots as "The Uncola" to launch 7UP Retro, which sports packaging designed by "The Celebrity Apprentice" finalists Marlee Matlin and John Rich.

Hershey names interim chief as CEO exits to head Del Monte

The Hershey Co. has appointed executive vice president and chief operating officer John P. Bilbrey as interim chief executive officer to replace David West, who is leaving the company to become CEO at Del Monte Foods Co.

First Xibrom generic introduced by Mylan

Mylan Inc. has released bromfenac ophthalmic solution 0.09%, which alleviates swelling and pain caused by cataract surgery.

Charmin Sensitive voted best new bath tissue

Charmin Sensitive has been voted the best new bathroom tissue in 2011 in a consumer product survey by Better Homes and Gardens magazine.

Snyder's-Lance Cracker Creations makes debut

Snyder's-Lance Inc. has rolled out Lance Cracker Creations, a premium seasoned sandwich cracker with vegetables, cheese or herbs baked in.

Amrix generic versions hit the market

Mylan Inc. and Watson Pharmaceuticals Inc. have launched cyclobenzaprine hydrochloride extended-release capsules, a muscle relaxer, in strengths of 15 mg and 30 mg.

Mars calls on consumers to 'reunite' M&M's

Mars Inc. has launched a promotion that asks consumers to help it "reunite" its M&M's "spokescandies."

Lilly USA launches TruAssist patient assistance

Lilly USA has introduced TruAssist,  a website and call center for health care providers and patients to access information about the pharmaceutical company's patient assistance programs.

Perrigo gets OK for Zantac 150 generic

Perrigo Co. has received final approval from the Food and Drug Administration for over-the-counter ranitidine 150.

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