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Week of Mon, Sep 19th, 2011

Advil to air TV spots featuring Regis Philbin

Next month, Advil plans to launch a television advertisements featuring TV personality Regis Philbin and his wife Joy as part of the pain reliever's "True Advil Stories" campaign.

Dr. Reddy's ships generic version of Exelon

Dr. Reddy's Laboratories has launched rivastigmine tartrate capsules, a treatment for dementia caused by Alzheimer's or Parkinson's disease, in the U.S. market.

PhRMA names new board members

The Pharmaceutical Research and Manufacturers of America (PhRMA) has elected EMD Serono Inc. president James Hoyes and Ikaria Inc. chairman and chief executive officer Daniel Tassé to its board of directors.

Allergan aims to help migraine sufferers 'rewrite their day'

Allergan Inc. has teamed up with the National Headache Foundation and HealthyWomen to launch "Rewrite Your Day," a campaign to educate people about chronic migraine.

PharmaSmart BP platform gets pharmacists engaged

PharmaSmart International Inc. has devised a Total Blood Pressure Management platform that the company said elevates the role of pharmacists in medication therapy management (MTM) and chronic disease management (CDM).

Crest & Oral-B Complete offers oral care regimen

Procter & Gamble Co. has launched Crest & Oral-B Complete, a collection of toothpastes, toothbrushes and flosses designed to provide consumers with a turnkey oral care routine.

Watson, Amphastar to launch Lovenox generic

Watson Pharmaceuticals Inc. announced that Amphastar Pharmaceuticals Inc. has received Food and Drug Administration approval for enoxaparin sodium injection, a blood thinner, in strengths of 100mg/ml and 150mg/ml.

Tré Milano TopStyler hair tool makes debut

Tré Milano has launched the TopStyler, a hair curling and volumizing tool designed to replace curling irons and hot rollers.

Sanofi's Fluzone Intradermal hits U.S. market

Sanofi Pasteur has begun U.S. distribution of its new Fluzone Intradermal flu vaccine, which the company said is the nation's first flu vaccination to use a microinjection system for intradermal delivery.