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Week of Mon, Nov 28th, 2011

Crossmark set to acquire NCiM

Consumer product sales and marketing specialist Crossmark plans to buy national marketing agency New Concepts in Marketing Inc. (NCiM).

Ranbaxy, Teva in accord on Lipitor generic

Ranbaxy Laboratories Ltd. and Teva Pharmaceuticals USA Inc. have entered an agreement on their respectives launches of generic versions of Lipitor, Pfizer's cholesterol-reducing medication.

Authorized generic Lipitor rolled out by Watson

In what it called the largest generic product launch in U.S. history, Watson Pharmaceuticals Inc. has begun shipping an authorized generic version of Pfizer's blockbuster cholesterol-lowering drug Lipitor.

Watson wins FDA approval for generic Yaz

Watson Pharmaceuticals Inc. has gained approval from the Food and Drug Administration for Vestura (3 mg drospirenone and 0.02 mg ethinyl estradiol), a birth control pill.

TheraMax radio ad campaign hits airwaves

TheraBiogen Inc. has kicked off a radio ad campaign for its TheraMax homeopathic nasal spray brand as part of a comprehensive marketing program.

Qualitest cleared to market Myzilra tablets

Qualitest Pharmaceuticals has received approval from the Food and Drug Administration for Myzilra tablets, an oral contraceptive.

P&G portal unites beauty and fashion

Procter & Gamble Co.'s P&G Beauty & Grooming unit has launched of StyleUnited, which it called "the first truly personalized site" that brings beauty and fashion together to provide "a total style resource."

Perrigo gets FDA OK for Mucinex generic

Perrigo Co. has received final approval from the Food and Drug Administration for its Abbreviated New Drug Application (ANDA) for guaifenesin extended-release tablets (600 mg), indicated for chest congestion.

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