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Week of Mon, Feb 27th, 2012

Perrigo launches generic Rogaine foam

Perrigo Co. has begun rolling out minoxidil 5% foam to its retail and wholesale customers.

McNamara named head of Novartis OTC unit

Novartis has appointed Brian McNamara as division head of Novartis OTC, the Swiss pharmaceutical giant's over-the-counter products business unit.

Mylan introduces generic version of Lexapro

Mylan Inc. has launched escitalopram tablets, which the company said is the first equivalent product to Forest Laboratories' Lexapro antidepressant.

FLAVORx helps Rx schools train on medication flavoring

FLAVORx has donated its 100th pediatric medication flavoring system to a U.S. pharmacy school.

Hallmark readies Justin Bieber greeting card line

Hallmark plans to begin rolling out a collection of Justin Bieber greeting cards in April.

Hi-Tech to launch Keppra generic

Hi-Tech Pharmacal Co. has received Food and Drug Administration for levetiracetam oral solution 100mg/ml, an anti-seizure medication.

Seal of approval introduced for psoriasis products

The National Psoriasis Foundation has launched a "seal of recognition" for over-the-counter products to treat psoriasis.

Zelo hair straightening kit debuts at Navarro

Boca Cosmetics Group is launching its Zelo Keratin Hair Straightening Kit and other hair care products in Navarro Discount Pharmacy stores.

Understanding shoppers creates competitive edge in beverages

Every retailer wants and needs to be successful selling beverages, which are proven traffic drivers, basket builders, and revenue and profit enhancers.

Pfizer buys Emergen-C maker Alacer

Pfizer Inc. has acquired Alacer Corp., the maker and distributor of Emergen-C products, the nation's largest-selling branded vitamin C product line.

Mylan's Mauro tabbed as GPhA chairman

Tony Mauro, president of Mylan North America and its Mylan Pharmaceuticals subsidiary, has been elected as chairman of the Generic Pharmaceutical Association (GPhA) board of directors.

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