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Week of   

Week of Mon, Sep 17th, 2012

Prilosec OTC launches flavored pill for heartburn

Procter & Gamble has rolled out Prilosec OTC Wildberry, which the company described as the first flavor-coated, 24-hour pill for the treatment of frequent heartburn.

AstraZeneca unveils Brilinta support program

AstraZeneca has introduced Complete the Course, an education program to support patients taking its blood-thinning medication Brilinta.

Vichy LiftActiv Serum 10 earns kudos

Vichy Laboratoires' LiftActiv Serum 10 has earned the Good Housekeeping Seal of Approval and been named a "Beauty Breakthrough" by Allure magazine.

Hershey opens modernized plant

The Hershey Co. has opened the doors for what it calls "the world's most technologically advanced chocolate making facility" that it said "positions the company for its next 100 years of global growth."

WoundSeal goes over the counter

WoundSeal, a topical powder designed to stop bleeding instantly for the more than 50 million seniors on blood thinners, is now available over the counter.

VIVUS releases obesity drug in U.S.

VIVUS Inc. has begun rolling out Qsymia, its weight management drug, in the U.S. market.

ProPhase nixes bid to be bought by Matrixx

ProPhase Labs Inc., the maker of Cold-EEZE cold remedies, has rejected an unsolicited bid to be acquired by Matrixx Initiatives Inc., which owns the rival Zicam brand of cold and allergy products.

Lannett to ship Fioricet generic

Lannett Co. has been cleared by the Food and Drug Administration to market for butalbital, acetaminophen and caffeine tablets (50mg/325mg/40mg).