Supplier News Breaks Archives
Oreo to stage vote at Walgreens NYC store
February 20th, 2013
EAST HANOVER, N.J. – A long-running snack debate — whether the cookie or the creme is the best part of Oreos — is being put into the spotlight this week at the Walgreens store in Manhattan's Times Square.
Mondelez International Inc. (formerly Kraft Foods Inc.) said that on Thursday, Feb. 21, its Oreo cookie brand will be present at the Times Square Walgreens to give fans an opportunity to make their choice. The event follows the national launch of the "Cookie vs. Creme" campaign, which kicked off with Oreo's first-ever commercial during the Super Bowl.
Walgreens customers will be able to make their vote public by posing in the "Cookie vs. Creme" photo booth, which will broadcast the image to the billboard outside the store, giving onlookers the chance to cheer on their favorite Oreo part. Participants will get a copy of the photo to keep as a memento.
Product coupons and samples will also be distributed to attendees on-site.
"We are excited to work with Walgreens to bring the 'Cookie vs. Creme' disagreement to the heart of New York City, where tourists and New Yorkers alike will be able to express their preference for all of Times Square to see," commented Janda Lukin, director for Oreo. "Our fans have been so engaged in the 'Cookie vs. Creme' discussion that we want to continue to provide them with unique and creative ways to communicate their choice."
The company added that for the rest of the campaign, Oreo will continue to engage consumers through digital activations. It will also be supported by owned media, digital and mobile ads, search, public relations and in-store point of sale.
Fans also can get involved in the "Cookie vs. Creme" debate at select retailers nationwide through a variety of promotions, including texting cookie or creme to 63065 for a chance to win $100,000.